Data Analyst (Operations & Business Intelligence)
We are looking for a detail-oriented and analytical Data Analyst to monitor, verify, analyze, and report business performance across Sales, Marketing, Admissions, CRM, Website, Mobile App, Finance, and Academic Operations. The role involves generating actionable insights to support management decisions and drive business growth.
Key Responsibilities
Lead & CRM Analysis
- Verify daily lead generation across all ventures.
- Analyze source-wise leads and identify duplicate or invalid entries.
- Monitor lead distribution, follow-ups, and lead-to-admission conversion rates.
Sales & Revenue Analysis
- Prepare venture-wise and staff-wise sales reports.
- Track admissions, revenue collection, target achievement, and conversion performance.
- Identify gaps and opportunities for improvement.
Marketing, Website & App Analytics
- Analyze Meta Ads and Google Ads performance, including CPL, CPI, and ROI.
- Monitor website enquiries, landing page performance, and conversions.
- Track app downloads, registrations, active users, engagement, retention, ratings, and reviews.
Staff & Academic Performance
- Verify attendance and productivity reports.
- Monitor staff follow-ups, demos, admissions, and faculty performance metrics.
Reporting & Dashboards
- Prepare Daily, Weekly, and Monthly MIS reports.
- Maintain management dashboards and present key business insights, trends, and recommendations.
Required Skills
- Advanced Microsoft Excel / Google Sheets
- Data Analysis & MIS Reporting
- Dashboard Creation
- CRM Reporting
- Google Analytics
- Meta Ads & Google Ads Reporting
- Strong Analytical & Problem-Solving Skills
Preferred Skills
- Power BI / Tableau
- SQL Basics
- Mobile App Analytics
- Business Intelligence Reporting
Education
- Bachelor's Degree in any relevant discipline.
Key Performance Indicators (KPIs)
- Data Accuracy
- Report Timeliness
- Lead-to-Admission Analysis
- Marketing ROI Tracking
- Dashboard Quality
- Business Insight Generation