We are looking for a Marketing Manager with 4–5 years of experience to plan, coordinate, and execute marketing initiatives for Competitive Cracker. The role will focus on brand visibility, campaign coordination, market activities, events, and cross-functional collaboration. The ideal candidate should be creative, organized, proactive, and capable of managing multiple marketing activities from planning to execution.
Key Responsibilities
- Plan and execute marketing campaigns and promotional activities in line with business objectives.
- Coordinate with Content, Creative, Academic, Sales, and Management teams for marketing initiatives.
- Develop and maintain marketing calendars, timelines, and campaign plans.
- Coordinate events, seminars, workshops, student engagement activities, and other promotional initiatives.
- Conduct market and competitor research and identify relevant marketing opportunities.
- Coordinate the creation of marketing materials, promotional content, and brand communication.
- Ensure consistent brand messaging and visibility across marketing activities.
- Coordinate with external agencies, vendors, and other marketing partners when required.
- Monitor and report on the performance of marketing initiatives and campaigns.
- Stay updated on market trends, audience preferences, and competitor activities.
Education & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4–5 years of relevant experience in Marketing, Brand Marketing, Campaign Management, or a similar role.
- Experience in *EdTech, education, or a related industry* will be an advantage.
Required Skills
- Strong marketing coordination and execution skills.
- Good understanding of brand marketing and campaign management.
- Strong communication and interpersonal skills.
- Excellent organizational and project coordination abilities.
- Good market research and analytical skills.
- Ability to manage multiple activities and deadlines.
- Creative, proactive, and result-oriented approach.
- Good proficiency in English and Malayalam.